The project objective was to create business ready mockups followed by packaged designs and consistent branding.
Project drew inspiration from my dog Scoot, a naughty boy that always keeps me entertained with his behaviour. Mixing this with my love for craft beer Naughty Dog brewing was born
Project Role: Designer
Date: November 2024
Deliverables: Print Files / Product Mockups
Craft Beer Branding & Can Mockups
This product design project focused on creating a client-ready beverage can mockup, balancing aesthetics, functionality, and regulatory compliance. The objective was to design a visually appealing and market-ready can while adhering to Canadian beverage mandates. Key considerations included label requirements, printing measurements and bilingual packaging.
The final design optimized branding, usability, and manufacturability, ensuring the can met both consumer appeal and industry standards for successful market placement.
Tools Used
Adobe Photoshop
Adobe Illustrator
Brand Development
Playful yet Serious Design
Naughty Dog combines a playful spirit with a clean, modern design to attract beer drinkers who appreciate both fun and quality. The branding features bold yet minimalistic visuals, ensuring strong shelf appeal while maintaining a refined aesthetic. With simple typography and engaging imagery, Naughty Dog creates a memorable identity that stands out in the competitive beer market.
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